Role: Co-led the design initiative with another product designer
Timeline: 1.5 months from from early concepts and wireframes through to high-fidelity design
Summary: Without a clear framework for live betting stats, we set out to redefine how our Sportsbook serves users in fast-paced moments.
Using market research, user needs, and data providers, we explored and refined multiple concepts across different sports.
After stakeholder alignment on the highest-impact ideas, we brought them to life in a future-facing UI that reflects where we want the product to go.
Current Status: Approved by stakeholders and pending user testing
Live Betting Vision
Goal: Define a forward-looking approach and framework to integrating live betting stats that empower users make smarter, real-time betting decisions.
The Problem
Users were turning to third-party apps for live stats, creating a fragmented experience.
Our users consistently voiced their desire in interviews to consolidate functionalities into one preferred app, specifically our VIP users.
Live MLB game on BetMGM
Game score and possession
We had access to data, but no clear plan for what to show—or how to make it useful, visual, and on-brand.
How can we strategically leverage external data and modules to enhance our product and achieve our goals?
Live MLB game on ESPN
Game score, possession, team data, player stats, timeline & more
*Data blurred for confidentiality
Competitors were starting to integrate in-app stats, and we needed to catch up.
There was a broader industry trend towards prioritizing robust decision support and comprehensive statistics to empower users in their betting choices.
Live Tennis stats on Fanduel
Match/set stats, player stats, head to head data & more
Live Tennis stats on Draftkings
Match/set stats, player stats, head to head data & more
We needed a scalable system: something sport-agnostic, modular, and flexible to grow with the product.
How can we ensure visual consistency across modules for different sports while designing them to seamlessly evolve with our product?
Discovery & Research
Competitor & Market Audits
Competitors (Fanduel, DK, Fanatics) & sports data platforms (Next Gen, ESPN)
What are their live/live betting experiences? What statistics do they provide? How do they make the data look exciting? How does the data provide confidence to bettors?
Data Analysis & Selection
Mapped available data from external (Sportsradar, GTG) & internal providers (BI Insights)
Which external modules can be visually adapted to align with our current design language? What key data points empower confident decision-making during high-pressure live betting? (To be validated later through user testing)
Internal BI data
Exploration & Iteration
Wireframes
NFL
Soccer
Golf
Future Vision UI
Designed a high-fidelity UI system for the selected modules, grounded in our future vision for the product’s look, feel, and functionality.
Reflection
What did yoiuo learn about designing for ambiguity or long-term vision?
How you balance data provider constraints vs. user value
How the project is influencing future work? What are the next steps?